Search Engine Optimization is the process of making sure that your website appears when someone is searching for your product or service.
Let’s say someone sits down at their computer, or more likely these days their mobile device, and searches for your service on one of the search engines.
They’ll be presented with a page of search results that match what they’re looking for and if your website isn’t on that page of results, you lose that customer to your competition!
Search Engine Optimization, or SEO, begins with a well structured and designed website. This gets you ready to start appearing in those search results, since it makes your website more attractive to the search engines (like Google, Yahoo and Bing).
Once your site is all set up, it’s time to let the world know about it with specific online promotional methods which tell the search engines that your site is what they’re looking for!
This is what SEO is all about- note that this is different than paid search. Paid search is paying to display an advertisement on the search results page, while SEO is done in a more natural way.
Questions? Go ahead and use the contact form or leave a comment. Myself or someone else will answer your questions within 24 hours.
We have a free seminar on Search Engine Optimization on this page if you’d like some additional information.